Poland tries to lure back UK emigrants

The Polish government is planning a massive advertising campaign in the UK media calling for emigrant Poles to return to their homeland.

Polish government officials are planning the UK media ad campaign as they bid to lure back the estimated 1 million Poles who have left for the UK since the country joined the EU in 2004, according to today's edition of Polish daily newspaper Polska

The campaign would include placing whole-page ads in British newspapers encouraging Poles to return home, Polska reported.

Leaders of Polish industry have complained of massive shortfalls of workers in many sectors and the government ads will be part of a huge push to entice UK-based citizens back to Poland.