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“He’s interested in what brings people to the site — and Obama is a great box office,” said Jim Dyke, the communications director for the Republican National Committee in 2004. Asked if McCain could fix his Drudge problem, Dyke replied, “I don’t think there is very much you can do.”
After beginning to fashion something of a public profile after his Lewinsky-era debut — writing a book, hosting a TV and radio show, appearing regularly on C-SPAN — Drudge has gone mostly underground, letting his site speak for itself.
Drudge-watchers noted that his traffic is increasingly international, bringing him an audience for whom a young charismatic and cosmopolitan Democrat who defies ethnicity is a fascination — unlike his opponent, just another white Republican male.
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