Quebec's Metro Inc. destroying Dominion name in Ontario, could lead them into financial bankruptcy and Wal-Mart takeover

The plan of Quebec's Metro Inc. to destroy the historic and trusted Dominion Supermarket name in Ontario is an apparent megalomaniacal decision, which promises to become financially disastrous. That's like Nike taking over the New York Yankees, and then desiring to change their name to the New York Nikes. Do you think that Yankee fans would just say, "oh well, we are just interested in watching baseball, and we don't care about any affinity to the name Yankees" ? The last Quebec Supermarket chain which displayed a similar ignorance and arrogance about Ontario that was called "Maxi Plus", bankrupted itself seeking to "colonize" Toronto.

Starting next month, the province's second largest supermarket operator will begin renaming all 158 of its Ontario stores, starting with 49 Dominion outlets in Toronto.

Quebec's Metro Inc. is displaying the kind of arrogance that led to the implosion and bankruptcy of Eaton's Department Stores.

Based upon the "Maxi Plus" experience, and the result of other such short-sighted actions by corporations that guide their decision on ego, and not on marketing wisdom, Ontario consumers will turn their backs on "Metro" -- even though that brand is...

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