Rockerfeller_1a

From an outsiders perspective, it is an interesting question. The mention of Chrysler doesn't straight up jolt images of finance and cars, etc, like it might in the US. The building on the other hand is an icon, which we associate straight away to that word. If the name were to change, I'm sure many around the world would continue to use the old name. Over time, this of course would change and generations to come would accept the new name.

It should also be asked whether we have got to the point where the building name in this case means more than the brand that is associated to it?