'Rules for Radicals' not working for Obama ?

by Susan Marie Kovalinsky | October 24, 2009 at 06:50 am
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Having just written an opinion piece on the splintering and partisanship of cable news networks,  I come upon an interesting analysis that takes a different tack on the White House/Fox News feud:

I this analysis,  Obama and his aides have been working from the playbook of Saul Alinksy's Rules for Radicals,  a text which Obama was acquainted with in his youth.  These rules form a blueprint for alienating one's enemy,  but the fact that the other press pool members did not play along with it may indeed be a sign  that they are in fact quite "fair and balanced".  Below is the analysis and why and how it did not seem to work.  

This speaks well of the democratic process,  and badly for those expecting Obama to orchestrate a fascist takeover:  He would not find the support among liberals,  for sure:  

I post a lengthy highlight only because these rules must be enumerated clearly for any reader to grasp the significance of what might have been recently occurring,  perhaps at the urging of Obama himself,  but more likely,  by his aides and advisors. 

In the sense that the rest did not "bite the bait",  so to speak ,  there may be a defusing of the rightwing insistence that Democrats form a monolithic conspiracy.  What more in the way of a refutation is needed? 


Blogger Donald Sensing has a fascinating analysis of President Obama's war against Fox News. He describes the effort as "directly out of the Saul Alinsky playbook." Alinsky was the author of "Rules for Radicals," bible of left-wing community organizers. One of his rules, or "power tactics": "Pick the target, freeze it, personalize it, and polarize it." Sensing analyzes how Obama is carrying out this advice:

Pick the target. Do not make the mistake of thinking that FoxNews Channel is the actual target. The bullseye target of this campaign is all the public media. FNC's role in this much broader attack is the next two precepts.

Freeze it. This does not mean to shock the target into inactivity, but to fix a certain perception about the target in the minds of the broader community, in this case the media figures in general and the minds of the community (in this case, the whole nation is the community) as a whole.

The White House strategy here is twofold. First, to freeze FNC away from being thought of as just one of the universe of media outlets. White House Communications Director Anita Dunn opened this volley by declaring that FNC is not really a news organization, but the propaganda arm of the Republican party. . . .

Personalize it. Attacking FNC puts a face, a personal identity on the White House's enemy, but also serves to obscure the larger identity of the enemy. FNC is separated from the rest of the "real" media and personalized as a partisan, ideological arm of the president's political opposition. The White House wants the other media to think that its fight is with FoxNews exclusively, hoping they won't see that the real fight is with all media.

The other media may expect to be flattered as "real" reporters and news organizations who are actually the ones being "fair and balanced." The more a [sic] White House reporters and editors toe the White House line, the greater access they will be granted, especially to power figures such as Rahm Emmanuel, David Axelrod and, ultimately, Barack Obama himself, whom we may expect to give a one-on-one interview with the biggest suckup reporter gaining Dunn's favor. Reporters who don't fall into place will discover they are being frozen out of access and will have to rely exclusively on press briefer Robert Gibbs, which is the kiss of death to a White House reporter.

Polarize it. The White House wants to set up an us-v-them dynamic among the White House press pool. Hence, "White House Urges Other Networks to Disregard Fox News."

Sensing, who wrote this on Tuesday, observed, "So far, though, it's thankfully not working." That same day, as the New York Times reports, the White House escalated its effort--and the other networks sided with Fox:

In a sign of discomfort with the White House stance, Fox's television news competitors refused to go along with a Treasury Department effort on Tuesday to exclude Fox from a round of interviews with the executive-pay czar Kenneth R. Feinberg that was to be conducted with a "pool" camera crew shared by all the networks.

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1
jefhow22

Very interesting perspective smk...the old "divide and conquer" theme is well implanted in the "O's" strategy...I think, unfortunately, he his dividing his own army against himself...

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Susan Marie Kovalinsky

Yes,  thanks for the recommend!  I am not sure if it is Obama himself,  or his zealous aides and advisors.  But it does appear that the democratic process is intact,  and it is well that it should be. Thanks once more. ;)

1
Rory Cripps

HA! I just picked up a new copy of the book. It was published in 1970 I believe.

1
Hugh Askew

Getting ideas, are we?

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jefhow22
First Flagged at 7:16 AM, Oct 24, 2009 by jefhow22

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