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Saving Capitalisim: The Concept of the B Corporation
Did you know that corporations are legally prevented from being decent and humane? Say a corporate leader discovers that he can make a higher profit by moving a factory to China and throwing thousands of Americans out of their jobs. If he decides to make profits secondary to the well-being of his workers and neighbors, his stockholders can sue him. That's because corporate laws are written so that a company's "fiduciary responsibility" is to the stockholders. Nothing else matters. If the choice was between the survival of the corporation and the survival of America itself, the law would compel him to pick the corporation.
As a college student, Jay Cohen Gilbet founded a very successful apparel company And One. When he sold it 13 years later, the company was worth 250 million dollars. He and his partners were trying to come up with an answer to what's next. Seeking to find a way for corporations to act socially responsible and to consider the needs of employees and other considerations outside the stockholder only requirements of traditional corporations. Hence the idea of the B (benefit) corporations. The concept requires corporations to voluntarily change their by-laws to include considerations of the environment, the employees well being, and a host of other socially responsible endeavors measured by a list of criteria. Apparently the concept is gaining some traction. Since founding B Lab in 2007, Gilbert and his partners has signed up over 300 companies that agree with the B Corp concept. While not legally recognized by federal law, the state of Maryland has passed legislation giving B Corporations state legal status and plans are underway in other states to follow suit.
Crowd Power
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nanute
New York, United States
Recommendations (8)
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Rory Cripps
New Port Richey, Florida, United States -
Karen Hatter
Philadelphia, Pennsylvania, United States -
Caoimhin1
Dunshaggin, Ireland -
YankeeJim
Arlington, Virginia, United States


Most RecentMost Recommended Comments (44)
at 05:22 on August 24th, 2010
""fiduciary responsibility" is to the stockholders. Nothing else matters."
Therein lies the problem with the Capitalism model. Money is the only reward realized in Capitalist society. Other things matter for which there is no accounting. The model is deficient in serving the needs of a globalizing economy.
One earth; one people.
YankeeJim
at 09:49 on August 24th, 2010
What was that Bob Marley tune? "One Love"? I think this idea of changing the corporate model has serious potential to "save capitalism from itself." As an investor, I'm going to start looking for these types of companies to invest my money with. Short term, bottom line mentalities are a large part of why our system is failing. Let's hope there's time to turn it around.
at 14:02 on August 24th, 2010
If you can't model performance, you cannot manage it.
Read my book Tony -- Smart Data, Enterprise Performance Optimization Strategy (c) 2010 Wiley Publishing James A. George and James A. Rodger
I have a reference in there about what I told the California Pensioners Investment Fund.
at 10:58 on August 24th, 2010
Why should American corporations be prevented from outsourcing jobs to China or hiring illegal immigrants if by doing so, the cost of labor is 50 cents per day per worker as opposed to hundreds or even thousands of dollars per day? America has always been a free market economy and that's what made this country great! Once people start messing with the formula that's been so successful for centuries, we'll all suffer and be the poorer for it. JEEZ! I almost puked while writing that! :)
at 11:05 on August 24th, 2010
You are kidding, right?
at 11:43 on August 24th, 2010
I'm assuming that was a rhetorically posed question. Right, Nanute?
at 14:10 on August 24th, 2010
Rory, I think you are one of the most intelligent contributors to NowPublic, but sometimes brains are misplaced or cranking in a different direction. That's OK, because it is thinking that counts.
Anyway, when you lay out the costs of quality of life that we are striving for in America, you have to force other nations who are willing to have a lesser quality of life at workers' expense than we are. I propose adjusting the books such that if competing nations that don't want to protect the environment, don't want to provide worker safety, don't care about their health or welfare, don't care about children's education, etc. their goods should be taxed accordingly such that all things are equal. Strive for the best, not for the worst.
You have nailed what is wrong with the current capitalism model. I am in favor of capitalism, modified to account for social responsibility that is today, an option.
Take the option away.
at 14:31 on August 24th, 2010
JIM: YEAH! The only problem is that tariffs or the equivalent don't seem to work either. I don't know what the solution is. The global economy is great for the free marketeers and the internationalists in theory, but as Americans, we have to ask ourselves what will happen to our wages and our consequent standard of living if the free market has no barriers and we wind up competing with those that work for literal slave wages. I'm pleased as punch that I'm not a 20 or 30 year old American nowadays! JEEZ! Can you imagine what their standard of living is going to be like if the movers and shakers keep pushing America into the global economy and corporations continue to outsource and hire illegal immigrants? Americans will be lucky to afford tap water, toilet paper, and electricity. Forget about AC, the SUV, and the HDTV! As it is right now, most Americans can barely afford to buy clothes for their kids at Walmart.
at 11:14 on August 24th, 2010
Are fiduciary responsibilities or obligation strictly confined to profit making by all means,illegal and unethical.Do stockholders have a right to sue a company for manipulating books of accounts,fudged balance sheets?Doesn't such malpractices constitute voilation of fiduciary laws,breach of trust stockholders repose?Do fiduciary responsibilities get precedence over general wellbeing of the larger sections of society?
Bottomline is:fiduciary laws and responsibility and obligations are escape routes from social responsibilities and obligations.
at 12:15 on August 24th, 2010
Actually if the corporations looked at everything in a broad economic sense (opportunity cost, etc.) instead of looking at things in a narrow accounting/bottom line sense, they and everyone else might be better off. But that would require too much investment and restructuring and the shareholders wouldn't go for it. Of course I'm kidding! I despise most corporations and businesses. I think that they're exploiters and pigs for the most part. OINK! OINK!
at 12:40 on August 24th, 2010
Thank God. For a minute there I thought you might be TWI! lol. Seriously though, I think this concept has a chance of changing what is seriously wrong with the corporate and so called free market capitalism that we exist under currently.
at 15:44 on August 24th, 2010
Rory,I agree with you.But unfortunately corporations won't look at things the way we want them to.When maximization of profit is driving force and entire ethical system of capitalism rests on ' only profit ' at any cost with woven myth of fiduciary obligations what else we should expect from such a system.Either we must do away with capitalism or learn to live with it.We can not eat our cake and have it too,as goes the saying.
at 12:44 on August 24th, 2010
How come I don't get any checks for my comments, huh? My last comment was politically correct and I didn't even say anything bad about Obama, illegal, immigrants, or Muslims! JEEZ! That in and of itself deserves a check...doesn't it? BOO HOO! :(
at 12:48 on August 24th, 2010
Stop your whining you big..... :)
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anymoose (not verified)at 12:46 on August 24th, 2010
it's not the share holders responsibility to ensure the worker's comforts. that is an issue for the employer. the investor is essentially lending money to the employer so he can expand or upgrade or somehow improve and become more successful at delivering his product or service. in return the shareholder earns some agreed upon % of the whole of that investment and a future return if he sells his shares while the business is growing. if the employer can't manage his business and that means his employees no shareholder will stay long as the risk increases and he is not there to loose money to ineptness but to reward and be rewarded by funding skill and marketability.
at 12:56 on August 24th, 2010
I assume you are capable of comprehension. Under current corporate structure if the corporation considers the well being of the employees to the detriment of the stockholders (profitability), this is a violation of the fiduciary responsibility. What this new B corp concept seeks to accomplish, is to remove that penalty from the corporate structure. I think it is still possible to make profits in this type of structure. Perhaps not a much as in the traditional style, but maybe it isn't such a bad idea for corporations to consider more than just short term bottom line profits above all else.
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anymoose (not verified)at 13:33 on August 24th, 2010
Fiduciary Responsibilities of PromoterA promoter is a person or an entity that takes active steps in the formation, organization or financing of a corporation. The promoter stands in a fiduciary relationship to co-promoters, if any, to the corporation to be formed and to its subscribers, which are the investors who agree to buy the initial shares of stock in the corporation.A promoter is generally under an obligation to do nothing that would conflict with the interests of those to whom his obligations extend and to do those things that would best serve their interests. The promoter assumes the position of a corporation fiduciary when he undertakes to act to organize a projected corporation.Promoters are to exercise perfect candor, utmost good faith and the strictest honesty in promotional transactions. Breach of a fiduciary duty by a promoter is a fraud upon the corporation and upon those to whom the duty extends.A promoter is legally charged with an affirmative duty to disclose an interest in any transaction with the corporation. The duty of the disclosure extends to those persons with whom the promoter stands in a fiduciary relationship: that is, co-promoters and the corporation to be formed. Disclosure to the corporation to be formed may be made by disclosure to:
An example of a promoter's breach of fiduciary responsibilities is if the promoter transferred overvalued property to the corporation in return for corporate stock without disclosing all of the elements of the transaction to all interested parties.Fiduciary Duties of Board of DirectorsEvery board member owes a legal duty of good faith, full disclosure, fair dealing and undivided loyalty to the corporation. Directors must positively renounce anything that is unfair. A breach or violation of this duty typically occurs where directors or officers self deal to their own benefit and to the detriment of the corporation.A conflict of interest may occur whenever the corporation is considering entering into a contract with one of its board members (a lease, an employment contract, sale of stock and so forth). The affected board member in such a situation has a potential for divided loyalties. To avoid problems, the minutes should show that the board member disclosed the potential conflict, that there was a full discussion about how the proposed deal was in the best interests of the corporation and that the board member with the conflict abstained from the vote. The proposed transaction must actually be in the best interest of the corporation.Directors must act in the best interests of the corporation and its members or stockholders. More specifically, the duty to act in good faith prohibits members of the board of directors from:
Fiduciary Duties of OfficersThe board of directors is not obligated to direct the day-to-day affairs of the corporation. Because most corporate statutes provide that the business and affairs of a corporation can be managed ''under the direction of a board of directors,'' most boards of directors delegate responsibility for the day-to-day oversight of the business of the enterprise to officers and, through such officers, to the other employees of the corporation.Due to the fiduciary relationship that exists between a corporation's directors and officers and the corporation's shareholders, refusal on the part of corporate officers to permit the stockholders access to the corporate records and books may be considered a breach of the fiduciary responsibility of officers. The policy of allowing generous access to corporate records recognizes the possessory or membership interests held by individual shareholders in the corporate entity.Fiduciary Duties of ShareholdersShareholders are generally prohibited from directly controlling the business of the corporation. Their control, to the extent it may be exercised at all, is indirect. Their primary source of control is the power to elect the members of the board of directors.Majority or control shareholders may be subjected to personal liability when they vote their shares to perpetrate fraud on other shareholders. Shareholders may be personally liable for damages resulting from the breach of their fiduciary duties either to the corporation or to minority shareholders.Controlling shareholders owe a duty of loyalty to the minority shareholders of a corporation. This duty generally applies when a controlling shareholder engages in transactions with the corporation. In such cases, the relationship with the minority shareholders must meet the test of intrinsic fairness. Under this standard, the controlling shareholder must show that its transactions with the corporation were objectively fair. The standard applies only when the controlling shareholder stands on both sides of a transaction and only if the controlling shareholder receives something from the subsidiary to the exclusion of, and detriment to, the minority stockholders of the subsidiary.
at 13:49 on August 24th, 2010
And your point is?
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anymoose (not verified)at 14:53 on August 24th, 2010
that fiduciary responsibilities are not just to the shareholder but are also expected of the shareholder, the promoter, the board of directors, etc. that fiduciary responsibility is not some get out of jail free card or a tool to keep the worker down. business like driving is risk management. sometimes you win and sometimes you are that car in the ditch cuz you went too fast and beyond your capacity to manage. when investing in a new business that has recently gone public one of the foremost items on the check list is employment history. worker behavior towards their work and work place. a company with miserable workers isn't likely to be cleared for investment. down time equals poor productivity, habitual strikes, walk outs same thing. that company will have to turn around before anyone is going to invest in it. [maybe they might work out a management deal at the owners expense]. the buy and sell guys. that's a company they can hope to eventually buy for less than the physical property and sell everything piecemeal to recoup and make a profit. corporate cannibals. but they're not looking for growth potential they're praying for failure.
at 14:12 on August 24th, 2010
Wrongo, Mooshead. Shareholders, we the people, have greater social responsibility.
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“thirty-aught-six” (not verified)at 22:33 on August 24th, 2010
If that is the case you had better get on your bike sport, because so far 'you the people' have been a total failure and really need to stop blaming the system for your inertia, stop blaming the system for the actions of a criminal or unethical minority, and stop encouraging social division. It is not the system at fault. It is the lack of unwillingness by those in the positions of power to enforce the provisions with in the system. Keeping the rules, enforcing the laws. Now get out there and demand the system work as designed and stop crying for a remake. By doing that you are handing the system to the exploiters, those who already have the power and influence and money to remake it in their own image.
at 13:07 on August 24th, 2010
Well I think that any corporation such as Walmart that perpetuates and relies upon slave labor in order to increase its profit margins should be hanged from the nearest lamp post! The idea of what's good for businesses' bottom line is good for America hasn't worked out too well lately considering the fact that there are currently about 25 million Americans out of work. If the American corporate world keeps doing what it's doing in terms of outsourcing, etc. in order to increase profits and make the shareholders happy, no one will have any money left to buy the shit on a stick that they sell including the shareholders. "The merchant has no country" is a cute phrase, but when that literally becomes the case, my only hope and prayer is that the CEOs and share holders do the right thing and jump out of their windows. :)
at 13:28 on August 24th, 2010
If I could give you a gold star in lieu of a check mark I'd do so. There is no more money to suck out of the US consumer, which drives about 2/3rds of the domestic economy. How these titans of industry fail to see the problem here escapes me.
at 13:54 on August 24th, 2010
Banks and financial institutions don't care at this point because the government bailed them out and they've put a substantial portion of their funds into overseas investments and financial instruments. They're also collecting big bucks on outstanding long term assets when interest rates were much higher and at the same time, they only have to pay peanuts for current dollars here. It's a freakin' scam and the best part about it is that it's all sanctioned by the U.S. government. This is the kind of stuff that the Mafia would have been busted for under the RICO statutes years ago! MINCHIA!
at 13:59 on August 24th, 2010
BTW: As we can see by anymoose's above comment, American Corporations are subject to strict ethical and legal standards. The problem is that those standards don't seem to be able to keep many corporations in line.
at 14:13 on August 24th, 2010
I am gasping to keep up, but I love the conversation.
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anymoose (not verified)at 14:22 on August 24th, 2010
like speed limit signs don't seem able to stop the ~43,000 deaths each year due to speeding. seat belts, airbags, police radar traps, hwy patrol cruisers, high insurance costs, and there is still risk associated with getting out on the road.
at 14:25 on August 24th, 2010
Brilliant! Let's just do away with all the rules and see what happens. I think it's called anarchy.
at 15:07 on August 24th, 2010
Anarchy, Nanute, or, as interpreted by Rand Paul, some form of libertarianism!
at 15:15 on August 24th, 2010
There's a difference?