Sterling-Rice Group Awarded Prestigious Gold Key by the Business Marketing Association
The Colorado chapter of the Business Marketing Association (BMA)presented the Boulder, Colorado-based Sterling-Rice Group, one of thenation’s leading marketing communication firms, with its prestigiousGold Key Award in the online communications category. Each year, theBMA recognizes outstanding B2B marketing efforts; thousands of entriesare received and then judged by expert panelists for both creativityand generated results.
Sterling-Rice Group was awarded the Gold Key for their “BeanstalkPeelback” ad, the first in an ongoing online awareness campaign fortheir client, Arrow Enterprise Computing Solutions. The winning adappeared in a prominent online publication that specifically targetedArrow’s customer base and featured creative “movement” and a beanstalkto illustrate Arrow’s position as a leader in the electronic componentsand enterprise computing solutions industry and its commitment tohelping their partners grow. The ad had a .21% click through rate .7%higher than the average click through rate for typical ads placed inthe publication.
“Our goal was to take a completely different approach and make ashift from the current online ads that are 90% tech intensive,” saidCreative Designer, Peter Heppner. “The result was a softer approachwith organic movement that really catches the eye; an ad thatultimately moves and inspires a potential customer to a new perceptionand awareness of the client.” The goal of SRG’s creative team on thisproject was to move beyond the typical flash driven mechanics andcontrast this intensity with a subtler yet highly effective,user-friendly ad.
ABOUT STERLING-RICE GROUP
Headquartered in Boulder, CO, Sterling-Rice Group (SRG) is a globalleader in integrated strategy, brand innovation and communications. SRGwas founded in 1984 and employs more than 100 professionals who offerstrategic and creative brand-building capabilities. SRG has transformedmany of the country’s Fortune 100 companies and some of the mostdynamic early-stage ventures with an integrative, unique and inventiveapproach to brand development. For more than two decades SRG has workedwith some of the nation’s leading consumer products, financialservices, technology, hospitality and healthcare companies. SRG alsorepresents a number of Colorado-based firms, including The Children’sHospital, Celestial Seasonings, Horizon Organic Dairy, BallCorporation, Smart Balance, College Invest and others.