Study: Streaming Video Viewers Lose Patience After 2 Seconds

Study: Streaming Video Viewers Lose Patience After 2 Seconds

Amherst, Mass. (CBS CONNECTICUT) –Streaming online viewers have no tolerance for videos that take longer than just a few seconds to load onto their screens.

Video-streaming services – such as YouTube or NetFlix – win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.

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