Stupid news-more than McChrystal
See the accompanying picture that shows the Diesel billboard graphic. Let me describe it in words. Standing sandwiched between a babe in a bikini and a hip guy in white rimmed sunglasses is a guy in suspenders whose face is covered by a girl riding his shoulders backward such that her ass is his face. Got it?
“Diesel Wins Outdoor Grand Prix for 'Be Stupid'
Jury Also Awards Andes Beer Grand Prix for 'Teletransporter' for Its 'Ambient' Execution
CANNES, France (AdAge.com) -- The trophies for outdoor at the 57th annual Cannes Lions International Advertising Festival today went to two different executions -- one decidedly technological and one decidedly not.
The jury awarded the Grand Prix for outdoor to Diesel's traditional billboards for its "Be Stupid" effort from Anomaly, New York. The jury also gave Andes Beer's "Teletransporter," from Del Campo/NAZCA Saatchi & Saatchi, Buenos Aires, a Grand Prix for its "ambient" execution.”