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Tata Nano Test Drive - Technology Enabled Zero Cost & Truly Green

by Ravi Dixit | April 21, 2009 at 09:22 pm

455 views | 30 Recommendations | 2 comments

Want to take a test drive of TATA Nano, but it is not available in the real world even in India. In comes technology and another master stroke by TATA. In order to serve the huge appetite of Indian Masses to test drive TATA NANO, Tata motors would have needed hundreds of cars across the country just for test drive! WIth only 30,000/- cars to be produced in the first year and to maintain a dream price TATA Nano went to virtual world and tied up with Zapak.com; a gaming portal and LO! 1.2 million users test drove the car.

Almost zero cost, and most important its very GREEN! and you do not need to be in India to test drive the biggest revolution in world passenger transportation!

Though the physical test drive option for the world's cheapest car Tata Nano is not available, its online alternative attracted over 1.2 million users in the last one month.

Tata Motors, in association with Reliance-Anil Dhirubhai Ambani Group (R-ADAG)-owned Zapak.com, launched the online game based on the Nano March 23 which would enable the user to drive around the virtual small car on his desktop.

"The Tata Nano is a dream come true for India. Everyone wants to own the Nano and experience it in every way possible. The game is a hit among our users and we are thrilled with the response," Arun Mehra, chief marketing officer of Zapak Digital Entertainment, said Tuesday.

The Nano website has received 25 million hits since the launch of the Rs.100,000 car March 23.

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Amy Judd

at 21:39 on April 21st, 2009

This is a really good idea!

Ravi Dixit

at 00:18 on April 22nd, 2009

Saves them loads of money and is Green! So basically through selling booking forms for INR 300 and booking amount Tata Motors have solved their cash flow problem :-)