NP Rank:
Texans’ eagerness for new license plates part of Bush’s failed legacy.
Now, that's ok. He just doesn't understand.
Frankly, what makes it so puzzling to me is that "Unbeige" is an online design publication . He probably is unaware that we Texans have been suffering for years from Governor Boy George Bush's war on good design.
You see, when Boy George became governor, this was the basic design of the license plate. It was the most color Texas had had on a plate ever. Most folks thought the flag and "TEXAS" just about said all that needed to be said. The design was simple and striking and did not give bombastic calls to duty ("Live free or die!" - whatever the hell that means) or overt bragging ("The Sunshine State" - except when there's hurricanes).
Then, came the Sesquicentennial (that's 150th anniversary) of Texas' statehood (ignoring that little dustup in 1865). Up until then, the only word on the Texas plate beside "TEXAS" had been "HEMISFAIR" to celebrate the 1968 HemisFair Expo in San Antonio. That's right, there never had been so much as a "Remember the Alamo!" on Texas plates, just "TEXAS" - 'nuff said.
Well, the folks who make such decisions decided we needed a special Sesquicentennial plate. That's it on the left. Okay, it was a big deal to many. Personally, I liked the flag better, but you have to make something that will sell on eBay in ten years. We got our special plate with more words on it than ever - "150 YEARS OF STATEHOOD' (highway department didn't have to learn how to spell sesquicentennial).
That soon passed and then the design treachery moved into the picture. I should say pictures. The state flag plate was out. The Sesquicentennial Plate was out. The designers under Boy George Bush's reign came up with this:
What is there to like about this plate? You've got a cowboy. OK, Texas has cowboys. You've got oil derricks (the kind we have not seen for decades); Texas has oil. You have the space shuttle. Uh? Ok, "Houston,..." aka the Johnson Space Center is in Texas - but the shuttle isn't. It's like on any given day you'd see a cowboy riding along by antique oil rigs with the shuttle overhead.
Are those mountains in the left lower corner or fire ant mounds?
It was so ugly! I think it was designed that way on purpose to drive people to buy the state's many and varied (and much more expensive) vanity and specialty plates. Seriously, I can see them saying - "Give them this and they won't hesitate a New York minute to pony up cash for different design"(chuckles and laughter fill the meeting room).
I seriously was saddened when my flag plate had to go and was replaced by the ludicrous, new design. They say it was the first three-color design (I guess what looked like red, blue and black on previous designs was just red and blue).
It was just dumb!
That was what passed for design in 2000 in Texas. You ask why Texans were so eager to vote on a new license plate?
They did try to sneak the old design into the competition (yep, Boy George's successor Rick "Good Hair" Perry is another GOP design moron -not saying all of the GOP are design morons, we just seem to pick them here). To save it, they stuck an American flag on the shuttle (that's not there in real life) and stylized the state outline as a state flag. It still was ugly. It got the fewest votes. I think the designer and his or her family must have burned out several computers getting it the votes it did garner.
It was just dumber!
This is what won (yep, folks did turn down a simpler design and my choice*). It's fairly simple and straight forward, with an homage to the flag in upper left hand corner. The state outline is a stylized flag.
At the base, are the wonderful mountains (not rolling hills) of West Texas. To be there is fantastic as you are wrapped up in the amazing grandeur and wonder, driving from a desert floor to an alpine range in about an hour's time. It is inspirational.
It's change for the better and another step along the way to our recovery from Boy George's days.
However, the concern that many truck owners had that "TRUCK" would not be on the new plate shows we have a long way to go, alas.
*My Choice
Images of license plates from















Most RecentMost Recommended Comments (10)
at 16:17 on February 15th, 2008
dunkelberg, this is the most thoughtful of articles on license plates that I've ever read. My choice is the one with the space shuttle.
at 18:49 on February 15th, 2008
Doh!
Thanks for the Kudos!
at 17:10 on February 15th, 2008
rEdwiNTER has contributed a photo to this story.
at 17:45 on February 15th, 2008
dunkelberg, I like this story. It's good stuff.
at 18:49 on February 15th, 2008
Thanks much!
at 04:15 on February 16th, 2008
Great story, very informative.
at 16:22 on February 16th, 2008
Appreciate it.
at 16:18 on February 16th, 2008
2006 Texas License Plate (B&W)
http://www.flickr.com/photos/nathanirvinphotography/
Nathan Irvin has contributed a photo to this story.
at 09:19 on October 30th, 2008
dunkelberg, I like this story. It's good stuff. License plate design seems so trivial until you really look at the plates. The one they finally settled on seems so busy. This last image seems much easier to read. Our current BC plates have bragging on them that I find offensive.
at 14:31 on March 9th, 2009
This is a sore spot with me. I have a deep, burning hatred for the current design, which I have always referred to as the "clip art" plate. Beside the fact that overall it's just plain ugly, the space shuttle in the sky is a flopped image from a clip art book. You can tell because it shows the astronaut hatch on the starboard side of the craft. It's just embarrassing. Why can we not have a stark black plate with white type (or vice versa)? A strong design with neutral colors and high contrast is what a good plate should be. The contest winner is an improvement, but it has the trite Brush Script font at the bottom, and the Aachen Bold that spells "Texas" isn't handled properly. A good typographer would have created a ligature with the X and the A that minimizes the awkward space created by the juxtaposition of those two letters. Oh well. I rant.