Things to Do When Google Buys Digg

MrBabyMan hates the idea, the Digg top 100 surely hates the idea and the Digg Mafia REALLY hates the idea. Let me go on record right now saying that I LOVE the idea, especially if Microsoft aquires Digg and uses Digg to finally become a viable search engine. Microsoft you say? One reason and one reason only. Competition is good for the health of the Internet.

If Google buys Digg they will have a full circle strangle hold on Internet search. Google owns search, 70% as of the last estimate. They own web analytics. They own RSS feed readership, 40% worth. They own RSS analytics, Feedburner. They are the only search engine that uses unique indicators to rank blogs and Blogsearch.