Tory chairman rocked by 'get rich quick' probe
The company founded by the Conservative Party chairman Grant Shapps is to be investigated by the advertising watchdog after he was found to have been posing as a web guru named Michael Green to sell get-rich-quick advice over the internet.
The Advertising Standards Authority (ASA) has begun an investigation into an allegation that the business has misled the public by presenting "Michael Green" as a genuine businessman with a personal fortune of $28m (£17m) who was happy to reveal the secrets of his success and personal wealth – for a fee.
In fact, Mr Shapps – whom David Cameron recently appointed to the Cabinet – used to adopt the identity to front his business interests, which he said was a way to keep them separate from his political life. The watchdog's probe is embarrassing for the Tory chairman as he prepares to open the Conservative Party conference in Birmingham this weekend.