U.S. to Fund Pro-American Publicity in Iraqi Media

Defense officials maintained that strict rules are enforced against disseminating false information. "Our enemies have the luxury of not having to tell the truth," Undersecretary of Defense Eric Edelman told a congressional hearing last month. "We pay an extremely high price if we ever even make a slight error in putting out the facts."

Contractors require security clearances, and proof that their teams possess sufficient linguistic abilities and knowledge of Iraqi culture. The Iraqi government has little input on U.S. operations, although U.S. officials say they have encouraged Iraqis to be more aggressive in molding public support.

The Pentagon is sensitive to criticism that it has sometimes blurred the lines between public-affairs activities and unattributed propaganda. As information operations in Iraq expanded, some senior officers warned that they risked a return to psychological and deception operations discredited during the Vietnam War.

In 2006, the Pentagon's inspector general found that media work that the Lincoln Group did in Iraq was improperly supervised but legal. The contractor had prepared news items considered favorable to the U.S. military and paid to place them in the Iraqi media without attribution. Then-Defense Secretary Donald H. Rumsfeld told reporters that his initial reaction to the anonymous pay-to-publish program was "Gee, that's not what we ought to be doing."

On Aug. 21, the day before bids on the new contract were closed, the solicitation was reissued to replace repeated references to information and psychological operations with the term "media services."

Senior military officials said that current media placement is done through Iraqi middlemen and that broadcast time is usually paid. But they said they knew of no recent instance of payment to place unattributed newspaper articles. The officials maintained that news items are now a minor part of the operation, which they said is focused on public service promotions and media monitoring.

But a lengthy list of "deliverables" under the new contract proposal includes "print columns, press statements, press releases, response-to-query, speeches and . . . opinion editorials"; radio broadcasts "in excess of 300 news stories" monthly and 150 each on sports and economic themes; and 30- and 60-minute broadcast documentary and entertainment series.