UPA 2 spents Rs. 100 crore ad justifying FDI and price hike
Even as prime minister Manmohan Singh in a televised address sought to explain the compulsion of economic reforms, the government is planning an advertisement blitzkrieg to justify the diesel price hike and imposing of cap on LPG cylinders.
Congress leaders, however, are unhappy with the ministers for delaying schemes announced in the last budget.
A Rs100-crore advertisement plan is underway to boost the image of the ruling Congress, dented by attacks from both the opposition as well as allies. Top Congress leaders have often voiced their concern over poor propagating of the “people-friendly” schemes launched by the UPA-II government. The campaign is intended to not only educate people on the government measures but also take on the opposition head on. Campaign managers say care is being taken to ensure that this promotion does not emulate the “India shining” campaign of BJP in 2004, which did not help it to retain power.
Reports suggest that the government has created two sets of advertisements, which would target rural and urban areas both.
In cities, the advertisements would focus on the positive points of FDI in retail and inform people why government had to hike diesel prices. People living in rural areas and smaller cities will be apprised of developmental programmes initiated by the government.