Vin Noir: The Original Malbec as in Cahors: Black Wine

I don't know if Hellboy has a taste for this Vin Noir.
Cahors is definitely not an appelation that takes a lot of shelve space in most wine emporiums.
I shared my enthusiasm for a recent purchase, Chateau La Coustarelle, Grande Cuvee Prestige, Cahors (2004) with a few friends and acquaintances only to be met with blank stares and the same question, Cahors? What's That?
Mostly Malbec would be the word.