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Wal-Mart Holiday Toy Program: 100 Toys For $10

by candice.tsuei | September 30, 2009 at 10:09 am

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Although Halloween is still around the corner, retailers cannot wait to gear up for the crazy year-end shopping season. Wal-Mart Stores Inc., the world's largest retailer, announced on Wednesday that it will launch its holiday toy program again this year, offering more than 100 toys at $10 during the holiday season.

Last October, Wal-Mart started the holiday toy promotion, selling 10 popular toys for $10 each in its U.S. stores. This year, Wal-Mart is looking to expand the toy incentive tenfold, offering 100 toys, from Barbies to Transformers, for $10 through the Christmas holiday. Also, Wal-Mart will match the price of any competitor that sells the toys for less.

Wal-Mart said research has shown that 70% of its customers plan to start shopping for holiday items before Halloween. More than half of Wal-Mart shoppers have already started budgeting for their holiday shopping, and nearly 40% say they are watching for deals, according to the company.

Wal-Mart's promotion comes as Toys R Us is aggressively expanding shelf space, opening 350 pop-up stores in malls and at its Babies R Us locations, while Sears will offer toys at 20 of its stores.

Here is a partial list of the brands being offered:

New Transformers Revenge of the Fallen Deluxe Action Figures
Barbie Cut and Style Rapunzel
Games such as Connect 4, Battleship, Monopoly, Trouble and Jenga
Vtech Explore and Learn Helicopter
Tonka Light and Sound vehicle assortment (firetruck, dumptruck, etc.)
New Littlest Pet Shop Online Animals (virtual pet) or Littlest Pet Shop Playpack sets
Clean-Up Pup Barbie Play Set and Mermaid Splash & Style Barbie
New Play-Doh Burger Builder Set
New Garanimals line Bath Boat (with squirter) and ABC 50 wood blocks kit
Hot Wheels Trick Track
LEGO Bionicle Legends set
New Nerf-N-Force Sword
My Little Pony So Soft Newborn
Little Dreams Interactive Baby Doll