Wal-Mart Holiday Toy Program: 100 Toys For $10

by candice.tsuei | September 30, 2009 at 10:09 am
243 views | 2 Recommendations | 1 comment

Although Halloween is still around the corner, retailers cannot wait to gear up for the crazy year-end shopping season. Wal-Mart Stores Inc., the world's largest retailer, announced on Wednesday that it will launch its holiday toy program again this year, offering more than 100 toys at $10 during the holiday season.

Last October, Wal-Mart started the holiday toy promotion, selling 10 popular toys for $10 each in its U.S. stores. This year, Wal-Mart is looking to expand the toy incentive tenfold, offering 100 toys, from Barbies to Transformers, for $10 through the Christmas holiday. Also, Wal-Mart will match the price of any competitor that sells the toys for less.

Wal-Mart said research has shown that 70% of its customers plan to start shopping for holiday items before Halloween. More than half of Wal-Mart shoppers have already started budgeting for their holiday shopping, and nearly 40% say they are watching for deals, according to the company.

Wal-Mart's promotion comes as Toys R Us is aggressively expanding shelf space, opening 350 pop-up stores in malls and at its Babies R Us locations, while Sears will offer toys at 20 of its stores.

Here is a partial list of the brands being offered:

  • New Transformers Revenge of the Fallen Deluxe Action Figures
  • Barbie Cut and Style Rapunzel
  • Games such as Connect 4, Battleship, Monopoly, Trouble and Jenga
  • Vtech Explore and Learn Helicopter
  • Tonka Light and Sound vehicle assortment (firetruck, dumptruck, etc.)
  • New Littlest Pet Shop Online Animals (virtual pet) or Littlest Pet Shop Playpack sets
  • Clean-Up Pup Barbie Play Set and Mermaid Splash & Style Barbie
  • New Play-Doh Burger Builder Set
  • New Garanimals line Bath Boat (with squirter) and ABC 50 wood blocks kit
  • Hot Wheels Trick Track
  • LEGO Bionicle Legends set
  • New Nerf-N-Force Sword
  • My Little Pony So Soft Newborn
  • Little Dreams Interactive Baby Doll
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Barry ORegan

And 10 dollars to be distributed among 100 Chinese workers as a christmas bonus!

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Barry ORegan
First Flagged at 2:26 PM, Sep 30, 2009 by Barry ORegan

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