World Celebrates Three Kings Day/Dia De Los Reyes
On January 6, much of the Spanish-speaking world will be celebrating the Epiphany, also known as Three Kings Day or Dia de los Reyes.
So what is the Epiphany and/or Three Kings Day all about? Put simply, it's the 12th Day of Christmas, just like the old Christmas carol says. But Christians celebrate the day for slightly different reasons. For some, the day marks the Feast of the Epiphany where God revealed Himself through Jesus Christ. For others, it marks visit by the Three Wise Men to see baby Jesus.
For many Catholics, especially in the Latin America, Three Kings Day is as significant if not more significant than Christmas. Children open their gifts on Dia de los Reyes rather than on Christmas Day.
In New York, 32nd Annual Three Kings Day Parade will take place.
Just like Christmas, there are those who are concerned that Dia de los Reyes is too commercialized. The holiday is so big among Hispanic-Americans that some Wal-Marts are having Three Kings Day promotions featuring in-store appearances by the Three Kings.
Children came out to meet the Three Kings and have their picture taken at stores around the San Gabriel Valley, including the Baldwin Park store on Saturday and the Rosemead store on Sunday
Other businessses that appeal to Latino customers also see Three Kings Day as a way to extend the Christmas shopping season.
"It used to be that after Christmas, everything was pretty much dead," says Ignacio Hernandez, CEO of MexGrocer.com, which began offering the traditional Rosca de Reyes (King's cake) five years ago. "Now it's still busy."