Yahoo-Google in online ad deal

by flight737 | June 12, 2008 at 07:30 pm | 125 views | 1 comment

Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant's advertising technology.

Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada.

The announcement came after Yahoo said it had failed to persuade Microsoft to renew its bid to buy all of the internet company.

Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business. This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology," said Eric Schmidt, Google chairman and chief executive.

Source: BBC News (click to read full story)

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Jarrett Martineau

at 19:37 on June 12th, 2008

Hi flight737, this story has already been posted on the site: http://www.nowpublic.com/tech-biz/yahoo-hires-google-sell-some-online-ads

Please consider adding your comments to our existing coverage.

Also, your post uses a copyrighted image (that should be removed) and we ask that you use the Highlight to quote from external sources. Thanks for your attention.