Xbox 360 to be released in enemies backyard
Starting December 10th, Microsoft will begin selling their new system, the Xbox 360, in Asia and, specifically, Japan.
In the past years of the video game wars between Sony and Microsoft, The Playstation 2 has held control over the entertainment market in Japan. About 80% of the Asian video game market is owned by Sony, seeing how the Playstation technology is built there. So far, 91 million PS2's have been sold around the world, 21 million of them are in Asian. Compared to the 21 million Xbox's sold and only 1.8 million in Asia, this makes Microsoft the loser in the console wars so far.
So, Microsoft has decided to release almost half of their Xbox 360's in Asia. The PS3 is expected early January in Japan, but it seems that Microsoft's strategy is to sell to the hardcore gamers in Japan that can't wait the full month and want to play now. Microsoft has also signed up popular Asian game designers, like the producers of "Final Fantasy", on board the Xbox ship to try and beat out Sony, their biggest competition. They say that they will send out 3 million consoles within 90 days of it's launch, which will definitely beat out their other opponent, the now lowly Nintendo, and will hopefully get a big head start on the soon to come, cutting edge Playstation 3.
To try and sell their new product, the Xbox 360 will start at 37,900 yen, or about 319 dollars. This is about 80 dollars under the American price of 399, and the European price of 450 dollars. So, will Microsoft be able to do it? Seeing that they hold control of 5% of the entertainment and video game market in asia, they have a long way to go to beat out Sony. It seems all we can do now is wait. And play.