Yahoo Buys Right Media to Compete with Google

Yahoo is buying the remaining 80% interest in online advertising exchange Right Media that it does not already own for approximately $680m, the company said on Monday.

Yahoo, which acquired a 2%percent stake in privately held Right Media in October 2006, said shareholders would be paid in roughly equal parts of cash and stock, with Yahoo assuming the New York-based company's options and equity awards.

Right Media said more than 19 000 advertisers, publishers and networks buy and sell advertising on its auction-based exchange.