Yet Another Hierarchical Officious Oracle...A $44 Billion Name?

What's behind a name? Sometimes a mouthful!
 
We buy products and services daily.
 
Some have straightforward names like Cabot butter, others are baked in brainstorming sessions, the result of customer surveys or were penned by so-called branding specialists.
 
How many of us know what Yet Another Hierarchical Officious Oracle stands for?
Some people think it is worth $44 billion.