is reporting from
You won't believe the new ‘cool'
ricknight | May 12, 2006 at 01:36 amby
271 views | 0 Recommendations | 0 comments
It's hip to be square, according to the new study out of the University of British Columbia. Researchers have found that the iconic image of the rebel, embodied by the likes of James Dean and Marlon Brando, is no longer what people identify with the term "cool." The new cool is a friendly, good-looking, industrious person, who dresses well, fits in and is trendy; someone "your mother would want you to be," according to Ilan Dar-Nimrod, a researcher on the study.