Young Internet Producers, Bankrolled, Are Seeking Act II - New York Times

Silicon Valley is awash in serial entrepreneurs, those who start a company, run it for a while, and then after success, failure or something in between, move on and start again. Jay Adelson, 36, and Kevin Rose, 29, are parallel entrepreneurs — starting a second company just as the first one is taking off. In 2004, the two started Digg, a fast-growing Web site that allows users to play editor by submitting links to news accounts around the Internet and collectively deciding which deserve top billing. Now, while they are still very much involved with Digg, Mr. Adelson and Mr. Rose are preparing to announce that they have turned the Revision3 Corporation, an Internet video production firm they have been running on the side, into a full-fledged company. Revision3 has close to $1 million in financing from a group of investors that includes Marc Andreessen, the founder of Netscape, and Greylock Partners, a venture capital firm that has backed the start-ups Facebook and LinkedIn, as well as Digg. It is trying to capitalize on the rapid growth of Internet video, and its founders hope that their programming formula, a hybrid of the polished shows created for the networks and the amateur videos that populate sites like YouTube, will be the path to commercial success in this medium.