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At first glance, it may not be obvious to the recipients that what is in their inbox is not a legitimate e-mail from a company with whom they do business. The "From" field of the e-mail may have the .com address of the company mentioned in the e-mail, and the clickable link may also appear to be taking you to the company's Web site, but will in fact take you to a spoof Web site. Looks can be deceiving, but with phishing scams the e-mail is never from who is appears to be!
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